The Sales Continuum is a methodology and a mindset that builds perpetual referrals into your sales process. Imagine a sales model that continues to churn out quality prospects with increased efficiency. That’s exactly what the Sales Continuum does.
The Sales Continuum is a powerful sales approach that helps you excel in today’s marketplace. It is designed to:
• Improve Your Sales Effectiveness – We equip you to find and get in front of the right people, at the right time, ask the right questions, provide the right solutions and obtain the order.
• Increase Your Sales Efficiency – Getting more of the “right” things done in less time.
• Get Better Results From Your Sales Efforts – This typically translates to increased sales but it may also include market sale, converting competitively held accounts or other strategic initiatives.
• Increase Your Profitability – Our focus is on finding the sales opportunities where customers will recognize the most value from your product or service and be willing to pay for it!
Sales Octane begins with the end in mind; becoming referable. That is the ultimate goal behind everything we teach at Sales Octane. To become referable you need to have a great sales organization. That includes great sales professionals, consistent excellent service, great “product”, and exceeding the customer’s expectations!
For decades the sales process has been presented as a funnel or pipeline with a start and end point. The starting point is networking and cold-call prospecting and the end point is the close. Everything after the close is not considered “sales.” This is often why salespeople shun accountability for implementation and follow through. They feel their job is to get to the “close” and the rest of the company is accountable for fulfilling the order. Yet the most efficient path to quality prospects and increased sales is through existing satisfied customers who are referring you to others or are willing to be a reference. Our strategy is to implement a sales discipline that results in your sales professionals taking 100% accountability for the entire project. They nurture referrals throughout the entire sales process and collect on that effort after the customer is completely satisfied. These “referrals” will result in faster and more profitable sales.
In two days we cover all the traditional steps in the sales process, including:
• Networking – “Creating Collisions”
• Prospecting – Implementing a disciplined prospecting process
• Qualifying – Understanding what makes your perfect client
• Creating Value – Planning the call
• Making the Proposal
• Closing
• Performing
• Documenting Value &
• Referrals
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